<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
  <title>Freya Records</title>
  <link>https://freya-records.com/</link>
  <description>Artist-first sounds from the UK underground</description>
  <language>en</language>
  <lastBuildDate>Sun, 08 Nov 2026 14:31:25 GMT</lastBuildDate>
  <atom:link href="https://freya-records.com/feed.xml" rel="self" type="application/rss+xml"/>
  <item>
    <title>One Track, Full Stop: The Standalone Single as an Artist-Development Tool</title>
    <link>https://freya-records.com/one-track-full-stop-standalone-single-artist-development/</link>
    <guid isPermaLink="true">https://freya-records.com/one-track-full-stop-standalone-single-artist-development/</guid>
    <description>The standalone single isn&#039;t a stopgap between EPs any more. This opinion piece makes the case for one strong track as a deliberate artist-development tool, from streaming and radio to the live room, and explains how UK indie labels are using it in 2026.</description>
    <author>Freya Records</author>
    <category>Opinion</category>
    <pubDate>Sun, 08 Nov 2026 12:42:59 GMT</pubDate>
  </item>
  <item>
    <title>Before the Headliner: How the Support Slot Became the Reason to Leave the House</title>
    <link>https://freya-records.com/before-the-headliner-support-slot-reason-to-leave-house/</link>
    <guid isPermaLink="true">https://freya-records.com/before-the-headliner-support-slot-reason-to-leave-house/</guid>
    <description>Fans are turning up before doors and actually watching the opener. Freya Records looks at the shifting etiquette of UK underground gigs, why artist-first labels are pushing early attendance, and the promoters making the support slot feel like part of the event in 2026.</description>
    <author>Freya Records</author>
    <category>Live</category>
    <pubDate>Sun, 08 Nov 2026 12:42:59 GMT</pubDate>
  </item>
  <item>
    <title>A Shared Groove: The Split EP Is Back on the Table</title>
    <link>https://freya-records.com/a-shared-groove-split-ep-back-on-the-table/</link>
    <guid isPermaLink="true">https://freya-records.com/a-shared-groove-split-ep-back-on-the-table/</guid>
    <description>Split EPs are back on the table for UK underground labels in 2026, and not just for nostalgic reasons. Here is why shared releases make the maths work — plus a practical checklist for pairing artists, splitting costs and turning the launch into a proper shared event.</description>
    <author>Freya Records</author>
    <category>Features</category>
    <pubDate>Sun, 08 Nov 2026 08:42:41 GMT</pubDate>
  </item>
  <item>
    <title>The Fiver That Holds the Whole Thing Up</title>
    <link>https://freya-records.com/the-fiver-that-holds-the-whole-thing-up/</link>
    <guid isPermaLink="true">https://freya-records.com/the-fiver-that-holds-the-whole-thing-up/</guid>
    <description>A £5 monthly membership sounds like small change, but across a few hundred fans it can pay for a pressing, a video or a release show. We look at the rise of label-run patronage clubs in the UK underground — and the questions artists should ask before they sign up.</description>
    <author>Freya Records</author>
    <category>Opinion</category>
    <pubDate>Sun, 08 Nov 2026 08:42:41 GMT</pubDate>
  </item>
  <item>
    <title>The Long Game: Why UK Indie Labels Are Signing Fewer Bands in 2026</title>
    <link>https://freya-records.com/long-game-uk-indie-labels-signing-fewer-bands-2026/</link>
    <guid isPermaLink="true">https://freya-records.com/long-game-uk-indie-labels-signing-fewer-bands-2026/</guid>
    <description>Across the UK underground, small labels are quietly cutting the number of artists they sign and putting longer, slower deals behind the ones they keep. We look at the artist-first economics behind the shift — and what it means for bands still waiting on a first yes.</description>
    <author>Freya Records</author>
    <category>Features</category>
    <pubDate>Sun, 08 Nov 2026 04:44:38 GMT</pubDate>
  </item>
  <item>
    <title>Where the Amps Go: A UK Band&#039;s Guide to Rehearsal Space in 2026</title>
    <link>https://freya-records.com/where-amps-go-uk-band-rehearsal-space-guide-2026/</link>
    <guid isPermaLink="true">https://freya-records.com/where-amps-go-uk-band-rehearsal-space-guide-2026/</guid>
    <description>Rehearsal studios are closing, prices are climbing, and the old Friday-night room booking is no longer the default. Here is a practical map of what UK underground bands are using instead — containers, church halls, shared units, and the etiquette that keeps it all from falling apart.</description>
    <author>Freya Records</author>
    <category>Live</category>
    <pubDate>Sun, 08 Nov 2026 04:44:38 GMT</pubDate>
  </item>
  <item>
    <title>It&#039;s Not the Mix: What UK Independent Labels Are Really Listening For in a Demo</title>
    <link>https://freya-records.com/its-not-the-mix-what-uk-indie-labels-listen-for-in-demos/</link>
    <guid isPermaLink="true">https://freya-records.com/its-not-the-mix-what-uk-indie-labels-listen-for-in-demos/</guid>
    <description>We asked people at small UK independents what actually happens when a demo lands — what gets skipped, what gets saved, and why the polished ones so often lose. The answers were blunt, occasionally grim, and mostly encouraging if you happen to be skint.</description>
    <author>Freya Records</author>
    <category>Opinion</category>
    <pubDate>Sun, 08 Nov 2026 00:45:06 GMT</pubDate>
  </item>
  <item>
    <title>Cut, Fold, Staple: The Quiet Return of the Zine Rack in UK Underground Music</title>
    <link>https://freya-records.com/cut-fold-staple-zine-rack-uk-underground-labels/</link>
    <guid isPermaLink="true">https://freya-records.com/cut-fold-staple-zine-rack-uk-underground-labels/</guid>
    <description>Photocopied booklets, folded lyric sheets and hand-numbered inserts have quietly become the hardest-working item on the merch table. We look at why UK independent labels are putting paper back at the centre of a release, profile three doing it well, and run through what actually works when you&#039;re printing fifty copies in your kitchen.</description>
    <author>Freya Records</author>
    <category>Features</category>
    <pubDate>Sun, 08 Nov 2026 00:45:06 GMT</pubDate>
  </item>
  <item>
    <title>The 300-Press Problem: How UK Underground Labels Make Vinyl Add Up in 2026</title>
    <link>https://freya-records.com/300-press-problem-uk-vinyl-economics-2026/</link>
    <guid isPermaLink="true">https://freya-records.com/300-press-problem-uk-vinyl-economics-2026/</guid>
    <description>A 300-run 12-inch still costs more than most emerging bands earn from a month of streams. We asked UK underground labels how they fund pressings, split royalties fairly and keep vinyl alive in 2026 — and what first-timers should know before they order.</description>
    <author>Freya Records</author>
    <category>Features</category>
    <pubDate>Sat, 07 Nov 2026 20:45:22 GMT</pubDate>
  </item>
  <item>
    <title>The Good Rooms: UK Grassroots Venues That Actually Look After Bands</title>
    <link>https://freya-records.com/good-rooms-uk-grassroots-venues-2026/</link>
    <guid isPermaLink="true">https://freya-records.com/good-rooms-uk-grassroots-venues-2026/</guid>
    <description>Fair splits, working backlines, soundchecks that happen and a kettle that is actually switched on: an opinionated guide to the small UK venues still putting artists first in 2026.</description>
    <author>Freya Records</author>
    <category>Live</category>
    <pubDate>Sat, 07 Nov 2026 20:45:22 GMT</pubDate>
  </item>
</channel>
</rss>